Find Other Websites to Help You Reach Your Target Audience Now!

By Chris • May 1st, 2008

Step 1: Find Successful Websites Promoting Complementary Products

The first step to forming a relationship with another online marketer is to seek out highly successful websites for products which are related to your affiliate product and will appeal to the same demographic or target audience. It is critical to select a successful website because this will provide you with the most benefit. Look for a website that has a large amount of monthly traffic, provides users with fresh content on a regular basis, has an active message board and is not already overrun with other advertisers.

Step 2: Contact Website Owners Directly

Once you have found a few possible websites you would like to work with, contact the website owner directly with your proposal. It is critical for you to have already done your research by this point so you can present a strong argument for why the other website owner should join forces with you. Specifically, you should be able to tell the other website owner exactly how joining forces with you will benefit him.

Step 3: Agree on a Compensation Plan

There are a number of ways you and the other website owner can work together. The most obvious way to do this is to offer to pay the other website owner for the ability to run your affiliate advertisement on the other website. You can offer monetary compensation to the other website owner in a number of ways. This may be through a set monthly payment or the payment may be based on the number of website visitors who view or access the advertisement.

Another option for offering compensation to another website owner is to offer to run an advertisement for the other website or a product on your own website in exchange for placement of your advertisement on the other website. However, most website owners will not be open to this type of agreement unless you can prove your own website is thriving. This is because most website owners will not be willing to offer you valuable advertising space on their thriving website if you cannot offer them advertising space on a comparable website. For this reason, it is important to compile statistical data demonstrating the popularity of your own website before suggesting this type of agreement.

Step 4: Monitor Your Conversion Rate

If you followed the first three steps, you are probably already working with a website owner who has a high traffic website reaching your target audience. However, this does not guarantee your success. Monitor your conversion rate from this affiliation with the other website. If it is not meeting your needs, either end the agreement or find ways to increase your conversion rate. Some efforts you might take include:

  • Modifying the copy of your advertisement to better appeal to your target audience
  • Making efforts to drive traffic to the website
  • Soliciting feedback from customers
  • Moving the location of the advertisement on the website
  • Changing the size and shape of your advertisement

The important idea you should take with you from this section is to not give up. You can do this!

Even the most successful marketers do not only have great success on their first try. If your advertising is not working the way you expected, step back and take another look at the advertisement. Be objective and seek the help of a professional marketer if necessary. Remember, your second attempt at developing an advertisement may be your ticket to the financial success you have always dreamed of enjoying!

Comments

Hi Chris

I read your post.
That’s a good way to reach your target audience.

Thanks,

Vlaeminck Lorenzo

 

Leave a Comment

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